<BODY TOPMARGIN="0" LEFTMARGIN="0" MARGINHEIGHT="0" MARGINWIDTH="0" rightmargin=0><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d13468992\x26blogName\x3dShelter+Life\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLUE\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://shelterlife.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://shelterlife.blogspot.com/\x26vt\x3d8695556398987852496', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script><!-- --><div id="b-navbar"><a href="http://www.blogger.com/" id="b-logo" title="Go to Blogger.com"><img src="http://www.blogger.com/img/navbar/3/logobar.gif" alt="Blogger" width="80" height="24" /></a><form id="b-search" action="http://www.google.com/search"><div id="b-more"><a href="http://www.blogger.com/" id="b-getorpost"><img src="http://www.blogger.com/img/navbar/3/btn_getblog.gif" alt="Get your own blog" width="112" height="15" /></a><a href="http://www.blogger.com/redirect/next_blog.pyra?navBar=true" id="b-next"><img src="http://www.blogger.com/img/navbar/3/btn_nextblog.gif" alt="Next blog" width="72" height="15" /></a></div><div id="b-this"><input type="text" id="b-query" name="q" /><input type="hidden" name="ie" value="UTF-8" /><input type="hidden" name="sitesearch" value="testcorp.blogspot.com" /><input type="image" src="http://www.blogger.com/img/navbar/3/btn_search.gif" alt="Search" value="Search" id="b-searchbtn" title="Search this blog with Google" /><a href="javascript:BlogThis();" id="b-blogthis">BlogThis!</a></div></form></div><script type="text/javascript"><!-- function BlogThis() {Q='';x=document;y=window;if(x.selection) {Q=x.selection.createRange().text;} else if (y.getSelection) { Q=y.getSelection();} else if (x.getSelection) { Q=x.getSelection();}popw = y.open('http://www.blogger.com/blog_this.pyra?t=' + escape(Q) + '&u=' + escape(location.href) + '&n=' + escape(document.title),'bloggerForm','scrollbars=no,width=475,height=300,top=175,left=75,status=yes,resizable=yes');void(0);} --></script><div id="space-for-ie"></div>
East Bay SPCA Home
The East Bay SPCA saves 
     and improves the lives of cats and dogs and connects
     people and pets in our community.

ADOPTABLE ANIMALS 

PET OWNERSHIP 

VET SERVICES 

DOG TRAINING 

VOLUNTEER 

EVENTS 

DONATE 

RESOURCES 

MERCHANDISE 

·ABOUT US 

Mission 
History 
Locations 
What is No Kill 
Press 
Shelter Life Blog 
Newsletters 
Tail-Mail 
Contact Us 
Jobs 
Annual Reports 
FAQ 






Welcome to Shelter Life at the East Bay Society for the Prevention of Cruelty to Animals.

We began as the Oakland SPCA in 1874. Today, the East Bay SPCA includes two animal shelters and three clinics in our community.

This is our day.


Sunday, December 04, 2005

googling+my+way+through+the+east+bay

Our website gets tens of thousands of page views a month. One-third of these pages are referred via various Internet search engines.

I review our referring URLs. Those from search engines contain a string of text that shows the actual words a user typed in to generate links that deliver them to our site.

While I do this in the name of "market research," I confess to feeling a little like a voyeur. I am peeking into an anonymous person's mind, getting a glimpse at their concerns or interests at the moment their browser googled or yahooed us.

Sometimes this glimpse is pretty straightforward. I find many completely unsurprising strings of search terms that indicate someone is looking for a facility just like ours:
animal+shelters+east+bay
mobile+adoptions+east+bay
alameda+county+spca

Sometimes it's clear they aren't looking for our facility but saw something interesting and clicked anyhow:
pictures+of+available+kittens+in+dallas+spca

There are people looking for pets:
puppies+in+east+bay+for+sale
adoptable+animals+of+Katrina
pitbull+kennels+in+bay+area
kittens+for+adoption+Dublin

And happily, people take their pet-searching seriously:
find+a+pet+to+match+your+personality
find+right+pet+for+lifestyle
are+you+a+dog+or+cat+person
I like seeing those search terms.

There is no shortage of searches that reflect challenges people are having with their cats:
introducing+cat+new+home
my+cat+hates+my+boyfriend
cat+wont+use+litterbox
hyperactive+kitten+cat
(Heh. A hyperactive kitten. Who could have thought?)

Challenges with dogs can be more difficult:
dog+separation+anxiety+at+night
dogs+that+growl
preventing+dog+boredom
leash+reactive
sleeping+dog+bites+when+disturbed

And of course, there is the challenge of pets co-existing:
introducing+cat+into+dogs+territory

We don't just get pet-owners.; we sometimes get job-hunters:
employment+dog+trainer
veterinarian+clinic+manager+salary
(And no, A.M., we don't list your salary on the website.)

The most interesting searches, to me, are those that cause me to wonder what the person is doing. Researching a paper, perhaps?
Does+the+SPCA+kill+animals
disadvantages+of+dog+shows
stories+of+severe+neglect+dogs+2005

I had to look at this one twice:
types+of+dogs+ears

I found myself worrying what pet owners were going through when they typed in their search string:
what+happens+if+you+cut+the+quick+on+a+cat
picture+of+dogs+with+ringworm
is+diarrhea+normal+on+puppies+first+day+in+new+house
over+the+counter+pain+control+of+dogs

And I hope my (anonymous) neighbor in Pleasanton found their dog:
what+to+do+if+you+lost+your+dog+in+pleasanton+ca

Sometimes, the search string is disturbing. Reminds me how much work we have in front of us:
returning+dogs+to+the+spca
killing+dangerous+animals
why+are+aggressive+animals+put+down
family+dog+bites+child+what+to+do+put+dog+to+sleep

And I don't even want to know why this person is asking this:
the+right+diet+to+produce+a+big+pitbull

But when all is said and done, this is my favorite:

This is what it's all about.

<< Blog Home
Free Web Counter
hit Counter






























Oakland Adoption Center
510.569.0702

Oakland Vet Clinic
510.569.1606

Oakland Spay/Neuter Center
510.639.7387

Tri-Valley Adoption Center
925.479.9670

Tri-Valley Spay/Neuter Center in Dublin
925.479.9674


Contact Us